January 16, 2014 § 1 Comment
I found this great infographic on the PR Daily News twitter feed (@PRDailyNews), originating from the Really B2B Marketing Blog. Which of these sins do you think it is most important for a company to pay attention to?
I recently participated in the Twitter chat, #TheSMGirl, and Cynthia Johnson (@CynthiaLive) mentioned this idea. I think it ties well into the idea of not “chasing followers.” There is more to measuring your social media successes than looking at traffic and the amount of followers you have gained or lost.
January 7, 2014 § Leave a comment
I have come to love Twitter chats lately. It’s a great way for people to rack PR/Marketing/Social Media professional’s brains. My three favorite are #RaganSocial, #TheSMGirl and #measurePR. If you have any other Twitter chats you enjoy participating in that pertain to public relations, digital marketing and social media, please feel free to comment!
December 19, 2013 § Leave a comment
New research from eDigitalResearch, discussed in an article, “Online Christmas Experiences Rated Higher Than In-Store” (via Bulldog Reporter), found that online Christmas shopping experiences rated higher than in-store experiences and 1 in 4 shoppers feel their online experience improves during the holidays while almost half think their in-store experiences worsen.
“As marketplaces become more and more competitive, service really is the only way to set your brand apart from the rest,” said Derek Eccleston, commercial director at eDigitalResearch, in a news release. “Previous eDigitalResearch consumer research suggests that happy, satisfied customers are are likely to be loyal towards your brand, leading to repeat purchases and added revenue. Happy customers, loyalty and repeat custom are all the more important at Christmas time when brands large and small, international or independent are competing for consumer spend.”
Personally, I find that I tend to do most of my shopping online. If I happen to venture to the mall, I gravitate towards stores that are less cluttered and less noisy than others. But coupons and customer service will get me into the places where I might not typically go. Overall, I spend the most amount of money on brands where I am brand loyal, and not much will change that.
How do you feel about holiday shopping? Do you have a better experience in-store or online?