TRUSTe Study Tells Businesses How to Improve Online Ad Tracking

September 24, 2013 § Leave a comment

TRUSTe Study Tells Businesses How to Improve Online Ad Tracking

Once again today, The Bulldog Reporter has struck a chord with one of their articles. The article discusses a new study, conducted by TRUSTe (a global data privacy management company), about letting consumers decide and share their ideas about online behavioral advertising (OBA). 

CEO for TRUSTe said in a news release, “As our research shows, we think that by listening and responding to what users want, we can eliminate that fear and increase trust in the ever-growing data economy.”

One of the main findings in the study is that 62% of consumers would rather do business with a company that gives them the option of declining OBA. Also, 53% of consumers are willing to click on an advertisement that gives them the option to opt out.

Personally, with my shopping habits, any stores that advertise on my page are most likely going to receive a click, but then again I am a millennial…and that is a discussion for another day.

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