Online or In-Store?

December 19, 2013 § Leave a comment


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New research from eDigitalResearch, discussed in an article, “Online Christmas Experiences Rated Higher Than In-Store” (via Bulldog Reporter), found that online Christmas shopping experiences rated higher than in-store experiences and 1 in 4 shoppers feel their online experience improves during the holidays while almost half think their in-store experiences worsen.

“As marketplaces become more and more competitive, service really is the only way to set your brand apart from the rest,” said Derek Eccleston, commercial director at eDigitalResearch, in a news release. “Previous eDigitalResearch consumer research suggests that happy, satisfied customers are are likely to be loyal towards your brand, leading to repeat purchases and added revenue. Happy customers, loyalty and repeat custom are all the more important at Christmas time when brands large and small, international or independent are competing for consumer spend.”

Personally, I find that I tend to do most of my shopping online. If I happen to venture to the mall, I gravitate towards stores that are less cluttered and less noisy than others. But coupons and customer service will get me into the places where I might not typically go. Overall, I spend the most amount of money on brands where I am brand loyal, and not much will change that.

How do you feel about holiday shopping? Do you have a better experience in-store or online?


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