Amazon Delivers with Discussion of “Drones”

January 22, 2014 § Leave a comment

Amazon Delivers with Discussion of “Drones”

While browsing through Bulldog Reporter, I stumbled upon this great article by Eric Fischgrund, the Director of Marketing and Digital Media at 5W Public Relations.

The idea that stuck with me was the connotation of the word, “drone.” Admittedly, as Eric predicts will happen, my first thought about Amazon’s delivering “drones” was, “God, that sounds weird.” The idea felt uncomfortable and as I read on, I had to agree with Eric. We as a society make certain assumptions when faced with the certain words, such as drone. What are your thoughts on this article and what Eric has said? Do you agree, disagree with the idea of Amazon not using the word “drones” in their futuristic delivery discussions? And do you think that businesses/corporations need to be more careful with word selection?

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