Super Bowl Interactions
February 3, 2014 § Leave a comment
For 48 years now, people have watched the Super Bowl. This particular Super Bowl captured my attention in a new, non-Budweiser Clydesdale advertisement way (though you really should check out this ad spot). Social media was abuzz last night with brands interacting with each other, brands interacting with consumers and consumers dishing out their (sometimes too much) honest opinions. After speaking with quite a few people today about how much fun I had watching Twitter come alive last night, I’ve decided to share a few of my favorite brand interactions and reactions.
Puppies and horses are great. The Budweiser Puppy now has his/her own Twitter handle (@BudweiserPuppy) and was sending out adorable messages last night during the game. My personal favorite tweet is pictured above, sent out right after the Cheerios Game Day Ad “Gracie”, where the young daughter of a couple establishes that she is alright with a sibling as long as she gets a puppy. The tweet was even sweeter when Cheerios responded and stayed true to their branding, while incorporating the Budweiser hashtag #BestBuds.
If anyone missed the Halftime Show, check it out here. Bruno Mars’ performance was out of this world awesome (personal opinion) and I always love to see my favorite band of all time, the Red Hot Chili Peppers. While I was watching the show and my phone screen (the millenial in me), I stumbled across Bergdorf Goodman‘s tweet, pictured above. Of course they have an outfit in stock that is almost identical to the outfit worn by Bruno Mars and his band, and they capitalized on that! Bravo Bergdorf’s, I was laughing hysterically at this one.
Quite a few brands added to the JC Penney conversation happening last night after two odd tweets were sent out. Snickers (@SNICKERS) sent out this hilarious tweet and Kia (@KIA) offered a helping hand with this tweet. After JC Penney unveiled #tweetingwithmittens, Hamburger Helper sent out a great response (pictured above).
And finally, Tide, you are brilliant. Tide took it a step further last night and sported real time marketing with their Vine account and #GetItOut hashtag last night. Every time a commercial was shown, Tide had a witty, 6-second video posted, all while still managing to stay current in the conversation.