Resume

HILARY M. AYERS  

Email: hmaeayers@gmail.com

Social Media Skills

  • Expertise in following social media platforms: Facebook, Facebook Pages, YouTube, Twitter, Pinterest, Blogger, WordPress, Google+ and Instagram
  • Proficient in following social media platforms: Vine

Education

The University of Akron, Akron, Ohio
Masters of Communication, Graduation Date, May 10, 2014

  • Thesis Portfolio: Social Media and Public Relations Industry Analysis

The University of Akron, Akron, Ohio
Bachelor of Communication, August 2008-August 2012

  • Major: Public Relations, Minor: French

Awards/Recognitions

  • Thomas J. Vukovich Award for Outstanding Leadership Excellence, March 2012, Dean’s List

Certifications

  • HootSuite Certified
  • Collaborative Institutional Training Initiative (CITI) Certified

Experience

The University of Akron School of Law | Akron, Ohio, August 2012 – Present
Marketing/External Programs Graduate Assistant

  • Maintain, monitor and promote Akron Law social media presence on Twitter and Facebook using HootSuite
  • Update and maintain current lists of social media following
  • Live tweet Akron Law symposiums (Intellectual Property and Patent Law)
  • Create public relations plans for Akron Law bi-annually
  • Create and design postcards for promotion of law school events using both Photoshop and Indesign CS4
  • Responsible for interviewing, creating and promotion of Akron Law YouTube series, “A Year in the Life”
  • Responsible for interviewing, creating and promotion of Akron Law YouTube series, “Five Questions With”
  • Assist with and complete interviews, photography, writing, and transcribing for Akron Law, Alumni Magazine
  • Coordinate marketing of “Coed’s Go Red”, includes working with other on-campus organizations and departments to increase attendance at the event annually
  • Create and send press releases and PSA’s for Akron Law events and current news
  • Coordinate various law school promotional mailings, including bulk mailings
  • Update and edit faculty biographies using dotCMS
  • Responsible for online listings for law school events
  • Responsible for managing promotion of weekly “Have Your Say” forums

The J.M. Smucker Company | Orrville, Ohio, May 2013 – August 2013
Public Relations Intern

  • Edit press releases, mailing pitches, blogger pitches, Twitter chat language, NAPs, fact sheets and television scripts for multiple brands
  • Manage distribution of press materials to legal team, brand team, corporate communications and agency partners
  • Create and edit multiple blogger lists for various brands use
  • Attend weekly meetings between brand teams, agencies and public relations department
  • Attend and occasionally, ran weekly agency meetings with natural PR agency, Fresh Ideas Group, Boulder, Co.
  • Attend weekly public relations department meetings
  • Create and present Anchor Project, “Brand Advocacy and Word-of-Mouth Engagement,” to all company members
  • Attend and work with PR, Folgers and Pillsbury brand teams at BlogHer Conference in Chicago, IL
  • Attend North American Marketing Meeting at The J.M. Smucker Company

The University of Akron School of Law | Akron, Ohio, January 2009 – August 2012
Marketing/External Programs Student Assistant

  • Assist with and complete interviews, photography, writing, and transcribing for Akron Law, Alumni Magazine
  • Responsible for managing promotion of weekly “Have Your Say” forums
  • Coordinate various law school promotional mailings
  • Responsible for online listings for law school events
  • Create posters for promotion of law school events with both Photoshop and Indesign CS4
  • Have understanding of how to “Live Tweet” events

The University of Akron School of Law | Akron, Ohio, January 2009 – Present
Student Assistant for Front Desk

  • Answer phones and handle various questions concerning the law school and its activities
  • Know numerous details regarding law school, prices, telephone numbers
  • Worked with a team to complete bulk mailings efficiently
  • Assist at special events for the law school across campus

College and Community Activities

PRSSA | August 2011 – August 2012

  • Attend meetings
  • Participated in fundraisers

Alpha Gamma Delta Sorority | December 2008 – August 2012

  • Attend weekly meetings
  • Participate in fundraisers, various service actives, and events on campus and in our community
  • Complete over ten hours of community service every semester
  • Held Social Coordinator and Personal Development Coordinator positions for full term
    • Planned the Formal event for the chapter
    • Planned Feast of Roses, an event recognizing new members and alumni, for the chapter
    • Organized events with outside locations and planners
    • Trained new officers on responsibilities of offices

The University of Akron Pan-Hellenic Council Vice President of Communication | January 2011 – December 2011

  • Attended bi-weekly Executive Council meetings
  • Attended bi-weekly Pan-Hellenic Council meetings, held for all sororities on campus
  • Wrote press releases for the campus newspaper, the Buchtelite
  • Gave presentations to all chapters on campus
  • Managed computer application Orgsync
  • Completed and submitted Association of Fraternal and Leadership Values packet, designed for Panhellenic and Intrafraternal Council recognition of outstanding achievements.

Order of Omega Treasurer | May 2011 – May 2012

  • Keep records of honorary fraternity and accounts
  • Work with President and Secretary to ensure the honorary fraternity is in good standing

Computer Skills

  • Able to use both Mac and PC processor proficiently, efficient with Word, Excel, Powerpoint, Pages, frequently use Photoshop, Indesign and Illustrator CS4, CSS capable, knowledge of basic SPSS and HTML.
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